Search Engine Optimisation
Wikipedia:
Search engine optimisation, better known as SEO, is the practice of improving the volume or quality of traffic to a web site from search engines via normal search results.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Search Engine Optimisation Benefits
There's no point spending thousands of dollars on a web site if customers can't find it!
Help drive revenue and get a higher return on investment by
by focusing efforts on professional SEO.
- drive revenue
- Professional
- Profitable
- Strong presence
- High ROI - High Return On Investment
- Online branding strategy
- Success
- Effective campaign
- Competitive edge
- Budget
Search Engine Optimisation Process
Usually the SEO process follows these steps:
- Initial analysis
- Keyword research & analysis
- Competitor analysis
- Web site optimisation
- Site architecture
- Content
- Search engine submission
- Social marketing
- Link building
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- I stay clear of unethical black-hat techniques that can have a negative effect on your site traffic
- I provide easy-to-understand feedback throughout the process
- " " comprehensive report/s
- Search engine optimisation - site tweeks
- Search engine marketing - online advertising - google adwords
- Effective
- Track-able, analytics, analysis
- Latest white-hat/ethical techniques
- Solid/Seamless experience
- Personal
- Consumer centric
- Success
- Quality
- SME - Small to Medium Enterprise business